Activation: Warner Brothers / Mad Max

An activation for Warner Brother’s launch of Mad Max: Fury Road took the idea of a car wash and turned it on it’s head. Instead of going in dirty and coming out clean, you went in clean - and came out covered in dirt and dust. Artists were hired to stencil the movie name and launch date in the dirt on the cars, effectively making any of our car wash patrons a roving billboard for the movie. Until the next time it rained, of course.

Mad Max: Dirty Car Wash